March 12, 2010

Desert island piece of clothing? My Rockport Black Boots. I have five pairs of knee high black leather boots, all very stylish and unbelievalbly comfortable.

You can image how excited I was to receive this AWESOME limited edition pair of all weather rain boots from Rockport - super cute white patent leather zip up boots with wedge heel glammed up with huge red Canadian Maple Leafs. Coming off the patriotic high of the Olympics, these boots are the ultimate in cool!!!

Although they're called the Lorraine  rain boot, they were inspired by Cassie Campbell-Pascal, the former captain of the 2002 & 2006 Gold Medal Olympic Women's Ice Hockey Team.

They're waterproof, they have adidas adiPrene® technology with shock-absorption and cushioning and I don't have to wear socks with them because the fabric lining has an Anti-Microbial Agent.

Thanks Rockport for making fun fashionable footwear that makes me wanna shout "I am Canadian."

There were only 2,000 pairs made. To grab your own pair go to www.zappos.com/rockport and http://www.zappos.ca/.

Labels/Tags: Rockport, Rain Boots, shoes, Cassie Campbell-Pascall, Olympics

Posted by Erica at 17:09:46 View Comments | Click Here to Comment

February 20, 2010

In the last month I've had a bunch of requests to speak at social networking events about YummyMummyClub and how I built it into what it is: an amazing online community of women with kids.

Frankly, I'd much rather be playing with my family or twittering with my tweeps than go to a bunch of conferences.

So for those of you curious about my take on social media, here are my d-e-eeep thoughts on the subject.

1. I'm not an expert on social media*. I don't have a "strategy" or "research" to back up my online interactions. I truly want to connect with other people online, learn from them, share with them and laugh with them.

2. Be authentic in social media. I'm often asked who twitters for me. The answer: Me, myself and a tired I. I twitter from my computer, using hootsuite or from my BB using ubertwitter. I am an addict. In order to create a true following, I think you need to be in the conversation as much as possible. You stop talking, you're out of the conversation.

3. It's about interacting. Social media is a conversation. Give and take. Talk and listen. Retweet. Reply. Comment. Play.

4. Someone really smart on Twitter once said, "Facebook is for the friends you have. Twitter is for the friends you're going to have." I can't remember who said it but I did RT it and give you credit at the time.

5. I didn't build YummyMummyClub.ca by myself. Instead Twitter allowed me to meet like minded women with a similar need to connect and communicate with other women. After I stalked folllowed these amazingly articulate, funny and passionate moms** and dads I approached them to join the team and spread the yummy.

6. Power has shifted to the people thanks to social media. In the olden days (ie last year) big companies*** spent zillions of dollars on pretty telelvision commercials that promised alot but didn't always deliver. It's the smart guys (Hi Duri) who are jumping on twitter and using it wisely to connect with us - cynical, bored consumers - directly and personally. By being there to answer our questions and respond to our negative and postive feedback graciously, we become your advocates. We spread your yummy. So be nice to us.

7. Which leads me to my last big point. Transparency. Fake it and we'll know it. And then we won't wanna play with you and then you'll be lonely. 

*Disclaimer - as stated in point 1 - the tired author of this blog does not claim to have superior knowledge of this online wild west world of social media. She just really loves to tweet and has made lots of amazing friends doing so.

**Moms rule and inherently understand how to connect in an authentic way which makes the author very happy

***Twitter at your own risk. Author takes no responsibility for boring tweets or irresponsible behaviour from brands that don't get it

Labels/Tags: social media, twitter, brand, branding, marketing to moms

Posted by Erica at 17:50:05 View Comments | Click Here to Comment

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