It's all change at McDonald’s lately. As part of their campaign to make their meals not only happy but healthy, too, the notoriously fatty franchise has targeted moms as part of their fast food revolution.
That means more apple slices, fat-free chocolate milk or 1% milk, and fewer French fries in their kids' meals.
As part of the image revamp, three mom bloggers were invited to step behind the scenes across Canada to see what really is, and isn't, in the chain's mystery nuggets. The idea is that the moms will then blog (positively) about their findings.
But the so-called All-Access Moms program has been getting both the moms and McD's mixed reviews. Many are sceptical of what is seen as yet another marketing ploy. Even the participating moms have been vilified on social networking sites for taking part in the program.
The fact is, McDonald's (and fast food) will always exist. It is not the devil incarnate, contrary to what you read in the press. It is up to parents to exercise the 'how much' and 'how often' judgment. That is the only way the war against obesity will be won.
Whether or not you choose to buy into the Mchype, apple slices can only be a step in the right direction, right?
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