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Calgary top 40 radio station, Amp Radio, home to our very own blogger Buzz Bishop, is holding a most unusual online contest.
From now till mid-July, women who submit a photo of themselves, together with an explanation about why they should win, will get a stab at the $10,000 jackpot.
There's only one catch: the money has to be put towards breast augmentation surgery.
Yes, you read that right.
Dubbed the "Breast Summer Ever" event, the contest is a one-of-a-kind chance for women dissatisfied with the state of their chests to gain some brand-new breasts.
So, go on and show off your saggy sacks -- without baring them -- to win.
Finalists will be announced on July 7, and on July 20, the winner will be chosen by public vote on Amp's website.