Cast your mind back to the media rage over thigh gap - namely, girls and women coveting a prescribed space between their thighs? Well, TGap Jewellery has cashed in on our bodily insecurities by creating bling for your #ThighGap.
Singaporean designer Soo Kyung Bae's creations are all about "accentuating and celebrating the gap." And the tassel jewellery doesn't come cheap, ranging from $175 to $190 apiece.
Panelists on The View had a good laugh about the "golden tampon." But rest assured, it's all hype for a good cause.
When "Find out" is clicked on, the TGap site cleverly defaults to an important messages from knowledgeable people like the Director of Johns Hopkins Eating Disorders Program, Angela Guarda:
"The bone structure defines whether you can have a thigh gap: the shape of the pelvic girdle and distance between the hipbones. Most women have narrow hips that even with little fat on their legs, there is no gap between their thighs."
Thigh gap is not something you can get by starving yourself; it's in your bones. You're either born with it, or you're not.
So, in effect, the jewellery site is a decoy, a lure targeting the very people who may be susceptible to media pressures and so-called thinspiration.
"By using outrageous products, I hope to bring a provocative jolt that leads us to ponder and reflect upon what we are like as a society and the absurd things we value and obsess over - as well as how this creates unnecessary pressure for women and girls," said Bae. Jackpot.
Seeing Whoopi rock a thigh gap chain proves just how ridiculous trends like Thigh Gap, A4 Waist, and Belly Button Challenge are...
I'm not sure that such ploys are enough to prevent girls from finding new and ever more dangerous ways to skinny worship, but it's worth a shot.
Image Source: www.tgapj.com