Canada's favourite airline has just made itself even more popular with young jet-setters with the release of a Frozen-themed Boeing 737.
It may have taken 21 days and a shitload (642.5 litres, to be exact) of special sparkly paint, but Elsa, Anna and sun-worshipping snowman Olaf are finally ready to take passengers on flights from Toronto to Orlando.
A team of aviation artists paid homage to the smash Disney animated film to prove that flying can still be magical.
According to WestJet officials, the interior of the plane even got a makeover, with decal headrests and a bulkheads that transition at the front from summer sunflowers to icy snowflakes at the rear.
Instead of asking Why, the better question to ask is, Why not?
This isn't the first time WestJet got fancy and festive with its fleet. Back in 2013, WestJet partnered with the folks at Disney to put Sorcerer Mickey on the tail.
"WestJetters are the first point of contact for many of our Walt Disney World guests embarking on their memorable family vacation," said Marlie Morrison, Managing Director, Marketing & Sales, The Walt Disney Company (Canada) Ltd. "We have a great appreciation for WestJet, which shares a similar culture in bringing guests an exceptional experience from beginning to end."
Mickey is no doubt an icon. And Frozen will no doubt join the ranks of Disney classics.
Though a gruelling amount of work went into designing the plane, I can only imagine that the look on kids' faces as they board for family vacations this year will make it all worthwhile.
The rest of us, however, will be stuck inside our ice castles, dreaming of piña coladas. Just like poor Elsa.