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All reigns must come to an end, including that of Ronald McDonald. It seems fast food empire McDonalds felt it was high time to makeover and promptly sideline the iconic redhead in favour of an all-smiling, all-dancing Happy Meal box.
But not everyone is charmed. In fact, the general social media consensus is that the new guy is "downright McCreepy.
According to an article in the CBC, the new mascot known as 'Happy' is all about "bringing more fun and excitement to kids’ meals, including eating wholesome food choices like low-fat yogurt."
Well, at least that's what the press release said. And few people on Twitter were keen to greet Happy, so much as run away and hide.
Happy was variously labelled an "effective deterrent for both appetite and sleep" (Sean O'Neal), and a "demonically possessed washing machine" (Alexandra Petri). Some of the related tweets and memes are pretty funny, actually.