The hip yoga company Lululemon Athletica Inc. (Lulu) has withdrawn a line of its women's pants for being too transparent.
Talk about misplaced modesty. Women everywhere will be scrutinizing their assets in yoga pants after the announcement. An article in Bloomberg claims the decision will cost the Vancouver-based business, big time. Its first-quarter revenue is expected to plummet due to the recall.
Lulu officials withdrew some black Luon stock, as the pants were too sheer to meet the company’s standards. But the pants—which retail for $98 and account for around 17 per cent of all Lulu pants—were in stores until March 1. So be warned.
The error apparently lies with dye issues in the supply chain. Ouch. Personally I'd expect a little more coverage for a hundred bucks. But many fail to see the source of all the hullabaloo. Aren't all yoga pants see through to varying degrees?
“I see it in every class, it’s noticeable," 26-year-old Jared Greene told the Daily Beast. "For sure it’s a turn-on, it’s hot, but no one really goes to class just for that. I’m not going to say I hate it though, it makes [yoga] more fun.”
For those who purchased a pair of Luons after March 1 online or in one of the brand's 200 locations, refunds and exchanges are guaranteed.
Are you bothered by the potential opacity of your yoga pants, or is the recall much ado about nothing?
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