When we think of Remembrance Day, we tend to think of the past. Past wars, past heroes...But this November 11th, I urge you to cast your mind beyond your own backyard and beyond your own preconceptions.
I urge you to remember those we frequently forget about, those whose lives are arguably the most ravaged by war: children.
War Child Canada's mission is to rebuild the 'pillars of stability' in a child's life–education, opportunity, justice—which are destroyed by conflict. The charity's latest campaign features a powerful video shot by pro-bono partner and award winning advertising agency, john st.
“If childhood is taken away and replaced with the brutality of war, the chances of a society becoming trapped in a cycle of violence and poverty are greatly increased," said War Child’s CEO, Dr. Lorna Read, in a release. "War Child’s intention is to restore the opportunities for emotional, intellectual and social development that a stable childhood brings and thereby breaks that cycle."
War Child hopes the video will not only get people talking but also remembering their duty to protect and restore its "most precious of resources."
Shot in South Africa, the video was directed by Henry Lu, and partly funded by Aeroplan’s Beyond Miles Program.
Makes me recall the lyrics to the Cranberries song:
War child, victim of political pride.
Plant the seed, territorial greed.
Mind the war child,
We should mind the war child.
Who's the loser now? Who's the loser now?
We're all the losers now. We're all the losers now.