Mar 12 2014

Why I Felt Guilty Watching This Beautiful Video

In other news, I really love my daughter

by: Erica Ehm

I Am Beautiful video

I woke up to an email from my friend Laura Berg (founder of My Smart Hands) with the subject line, I Am Beautiful Project.

Attached was a video Laura just finished editing. I knew about this project because last week Laura had sent out an invitation to social media moms to shoot a short video to be included. As per usual, her request got lost in my daily barrage of email and I didn't get around to submitting something. 

Mar 1 2014

What You're Doing Wrong With Bloggers

And Why You Should Go to DX3

by: Erica Ehm

what you are doing wrong with bloggers

I'm in the business of digital marketing, of connecting brands with moms. I'm fascinated with how the industry is evolving at lightning speed. Everyday there are new technologies, social platforms, apps, and fads I need to know about to stay on top of my game. I heard about the DX3 Conference a couple of years ago. Their mandate is to connect brands, retailers, publishers, and technology companies to help us network and learn. 

Feb 14 2014

What Your Kids Want From a Vacation May Surprise You

Family Vacations are About Family

by: Erica Ehm

what kids want on vacation

Ever wonder what kids really want in a family vacation? I just read a recent survey where kids between the ages of 7 and 12 were asked what they enjoyed the most about vacations. I was surprised to learn that for 29% of kids interviewed, spending time with family was at the top of the list. Which tells me, even though our preteens are rolling their eyes at us when we ask them to clean their rooms, in their heart of hearts they still love us and want to spend quality time hanging out with Mummy and Daddy.


The Face, The Voice, The Blog!

Erica Ehm has gone from rock'n roll to rocking the cradle. She is committed to exposing the secrets of the Yummy Mummy Club. She is the creator/publisher of which speaks to the woman in every mom struggling with the reality of being a modern parent. With a distinctly sexy, playful and cheeky tone, Yummy Mummy is all about empowering mothers who long to be spoken to as someone who is more than "just somebody's mom".

Erica's son Josh, daughter Jessie and hubby Terry give her the freedom to have a life that includes being a mom and wife, but also an entrepreneur, girlfriend, avid reader, part-time runner, and full time multi-tasker.

Follow Erica on Twitter: @yummymummyclub

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