I've been part of the evolving blogger landscape for the past seven years. I've watched the marketing and PR industry dismiss then embrace the influence of the "every day mom" with a blog. And like all trends, many jump on the bandwagon without research or realizing what the ground rules are. Truthfully, the blogger space is still the wild west. Although some standards are bandied about, there is no definitive approach, quality control, or manual for brands and marketers to follow.
Last Friday it started. Tingling nose, achy body, pounding headache. Typical sinus head cold.
I toughed it out, got the kids to bed and crashed. Saturday, the situation had worsened. Stuffed nose, stuffed head, listless - my body has succumbed to a dreaded cold - you know the kind that has no cure. The prescription usually reads: chicken soup, rest, hot tea and time will take care of it.
You're not going to believe what happened to me over the holidays.
Four months ago we booked a family vacation to Cayman Islands. I was exhausted and really needed to get away and spend quality time with my family in the sunshine.
I was so organized. AirLine tickets, booked. Hotel, reserved. Airport taxi, called. American dollars, purchased. Car Rental, done. And, my awesome assistant @YMC_BC confirmed everything for me. We were set.