Last year's BlissDom Canada conference was a huge success. How do I know? I walked around with a video camera on the last day of the conference interviewing attendees to get a sense of what each person felt they had learned over the three day event. As you can see in this short video, everyone was on an emotional and inspirational high.
I've been part of the evolving blogger landscape for the past seven years. I've watched the marketing and PR industry dismiss then embrace the influence of the "every day mom" with a blog. And like all trends, many jump on the bandwagon without research or realizing what the ground rules are. Truthfully, the blogger space is still the wild west. Although some standards are bandied about, there is no definitive approach, quality control, or manual for brands and marketers to follow.
For five years I've been on the receiving end of packages showing up at my front door with products PR companies want me to review. Occasionally some of these parcels are filled with products I need, which is always fun. Once PR reps from Olay saw me tweeting about moisturizer and sent me a few relevant products which I used and reviewed.
