Jul
25
2012

Pinch me. I'm in London at the Olympics.

It's my first day here and the Thank You Mom program created by P&G began with a big international press conference. Journalists from around the world crowded into the London Media Centre to hear Olympic Athlete Charmaine Crook and P&G Head Honcho Marc Pritchard officially announce the kick-off of the biggest sponsorship in the company's history.

"Behind every athlete is an amazing mom."

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Jul
20
2012

My Itinerary for the Olympics

Thank You Mom in London

by: Erica Ehm

I just printed out my Thank you Mom itinerary. It's 14-pages long! I am going to be so busy in London next week covering the Olympics for P&G! 

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Jul
11
2012

If you've seen this "Thank You, Mom" ad—produced by P&G—and haven't wept, your heart is made of stone. Watching these moms, from all around the world, sacrifice their time and energy to help their children excel and live their dreams to compete at the Olympics, resonates with any exhausted mother who has schlepped her kids to any number of programs, sports, dance recitals, auditions, etc.

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