Aug
01
2012

Children weren't born Olympians. They were raised that way.

Adam van Koeverden was getting into trouble as school. At 13 years old, her son was highly intelligent, he challenged his teachers and provoked the school. He was a teenaged boy looking for trouble. His mother, Beata Bokrossy, a single mom, decided Adam needed some male role models. She spotted an advertisement in the local newspaper for the Burkoak Canoe Club in Oakville, Onatrio that said, "Future Champions Wanted." Adam agreed to check it out. He was hooked. Thanks mom!

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Jul
20
2012

My Itinerary for the Olympics

Thank You Mom in London

by: Erica Ehm

I just printed out my Thank you Mom itinerary. It's 14-pages long! I am going to be so busy in London next week covering the Olympics for P&G! 

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Jul
11
2012

If you've seen this "Thank You, Mom" ad—produced by P&G—and haven't wept, your heart is made of stone. Watching these moms, from all around the world, sacrifice their time and energy to help their children excel and live their dreams to compete at the Olympics, resonates with any exhausted mother who has schlepped her kids to any number of programs, sports, dance recitals, auditions, etc.

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