How To Run A Facebook Contest

Break the rules, lose your page

There are three things in this world that make me simultaneously cringe and shake my head back and forth in a WTF motion: Bad drivers, blue cheese, and Facebook contests that are run incorrectly.

It’s been over a year and a half since Facebook did some serious tightening up of their promotion guidelines. Before that, the guidelines were a tad more lax & fan pages/brands were able to run “sweepstakes” and contests simply by posting a status and getting people to comment or like the status.

Read the whole post