This product (now a complete range of products) is the very example of the type of marketing and over-hype the cosmetics industry often employs to help consumers part with money.
Warm weather means a change in everything, lighter hair colour, lighter fabrics for clothes and certainly (hopefully?) a lighter schedule to enjoy the sunny days ahead.
This season, make-up is bolder and brighter with fresh eye popping palettes borrowed from the colours of spring. With an invigorating splash of saturated hues every aspect of the season sparkles and shimmers. With such intensity and with an array of bold, brash colours maintaining perfectly polished skin is even more important. This spring foundation takes a back seat to porcelain like buffing and perfect tonality.
Skin needs to be bold not brash, perfectly glowing and totally fresh!
Lancome has done it again. This season they launched a very run of the mill product and put a great deal of amazing marketing behind the product. Last year Lancome convinced consumers they could activate genetic behaviour with a topical product and this season they launched Visionnaire.
One of the fastest growing trends in cosmetics in the blurring of the distinction between skin care and make up. It was true, years ago, that make up was something that could seriously impede the benefits of skin care. That has changed a lot in the last few years. More and more make up type items are much closer to being skin care than traditional beauty enhancing formulas.
Clinique, with this new product, is definitely following that trend.