The cosmetics industry is very good at convincing consumers that marketing language is indeed fact. The level of misleading claims is staggering. When I review products one of my criteria is if the product can deliver on the marketing claims. Seldom do product deliver on their implied claims.
Here are the five most common marketing claims that simply cannot live up to their impressions.
In part four of Experts on Call, the roundtable discusses the myths surrounding the retail prices of healthier choice cosmetics.
Consumers have a belief that healthier choice products come in limited shades and are priced at a premium—one which is often out of reach for most consumers.
