Nothing is accidental in the world of cosmetics sales. From the advertising to the displays to the hype to the “studies” to gifts to the free makeovers, everything is designed to encourage consumers to shop. This, in and of itself, is not a bad thing but it is important to understand there is a real science used to encourage consumers to part with their money. If you have ever felt you are running the gauntlet to get through a department store cosmetics department then this article is for you.
Here we go—just seven shopping days left until the holidays!
Every year, I am asked what people can find at the very last minute for great gifts. Everyone waits so long to shop, but still wants to have big impact with a budget! Of course, I am no different. I am always looking for a great way to impress with gifts, and respect my budget.
Here are two great ideas for unique last-minute holiday gifts that no one will expect:
Over the last few years, consumers have become more and more aware of the ingredients used in their personal care products. There has been a lot of conversation, tweeting, blogging, discussion, and general confusion about what constitutes a safe ingredient and what constitutes a "toxic" one.
These are two terms found on many cosmetics packages that should be ignored: Dermatologist Tested and Clinically Proven
Dermatologist Tested: This term provides absolutely no indication as to the safety of a cosmetic product yet is used to give credibility to a formula. Even is as much to imply a medical safety that does not actually exist. It actually creates an illusion of some sort of medical testing.
I am a big fan of facial masks—I own four different ones for different skincare concerns.
Most people do not see the best results these great skincare products can offer simply because they use them incorrectly. Highly misunderstood, and often overlooked, facial masks can really make a difference in the over all health of the skin.