Apr 21 2014

The 5 Most Common Misleading Cosmetic Marketing Claims

When Marketing Is Presented As Fact

by: Dan Thompson

pile of cosmetics

The cosmetics industry is very good at convincing consumers that marketing language is indeed fact. The level of misleading claims is staggering. When I review products one of my criteria is if the product can deliver on the marketing claims. Seldom do product deliver on their implied claims.

Here are the five most common marketing claims that simply cannot live up to their impressions.

1. All-Natural

Apr 9 2014

Does The Skin Really Absorb Everything?

The Penetrating Facts About Skin

by: Dan Thompson

do cosmetics penetrate the skin

I have said it, before and I will continue to say it—the public deserves well formulated, safe cosmetics when shopping.

I have said it before, and I will say it again—the companies producing cosmetics work under incredibly strict guidelines that ensure consumer safety.  

Mar 30 2014

Maureen Kennedy: Redefining Beauty!

The Jazz Virtuoso Speaks

by: Dan Thompson

Maureen Kennedy

Anyone who knows me knows I love music.  I am surrounded by musicians.  The majority of my close friends are musicians, most of my clients are musicians and I make no distinctions between genres.

Pages

Advertisement

The Face, The Voice, The Blog!

Dan Thompson has spent many years as a cosmetics industry insider revealing the untruths told by the cosmetic companies. He is a constant media source as an industry expert and continues to lecture around the world including North America, Europe and the Middle East. Dan has helped develop numerous cosmetic brands and in 2008 launched Daniel Thompson Beauty.

Dan will expose the beauty myths the cosmetics industry is selling you every day and reveal the truth...one lipstick at a time.

Subscribe to Dan Thompson's RSS feed

View Dan Thompson's Profile

Advertisement

YMC Recently Spilled!

mommy2sassykids says...

  I've let my kids know that it's ok to be sad and angry that the person is gone. That it's okay to cry and miss that person... About: Using Pop Culture To Find Teachable Moments About Loss Join the conversation...