HD, PVRs and flat screens, oh my! The boob tube sure has changed since the days when I had to get off the couch and turn a dial in order to switch stations.
There’s no doubt about it: With millions of viewers each week, Dragons’ Den is a Canadian success story. But one of the best things about the show is that Dragons’ Den has turned so many businesses into Canadian success stories themselves. The so-called “Dragons’ Den effect” refers to the overnight success that some companies have experienced as a result of appearing on the show.
Danielle and I like to say, “It’s easy to spend money…it’s the keeping it that’s the hard part.” Yes, there are things we need to spend money on in order to operate our businesses. But as entrepreneurs, people are always trying to sell us things in the name of improving our businesses. There are coaches, marketing consultants, PR pros and more.
With more amazing mompreneurs featured on Dragons’ Den, it feels like Christmas around here! It was great to get introduced to Apple Cheeks Diapers on last night’s episode.
Months ago I learned that Canadian mompreneur, Karyn Climans founder of Tail Wags, was going to make a reappearance in the Den. So it was with great anticipation that I watched last night’s Second Chances episode. Entrepreneurs who had unsuccessfully pitched the Dragons in past seasons were given an opportunity to plead their cases again.
Walking through Ikea today reminded of the Dragons’ Den. This week’s episode touched on the concept of the loss leader, a strategy Ikea executes to perfection.
I love Dragons’ Den because of the stories you hear from some amazing Canadian entrepreneurs. But I also love the show because it’s great tv: dramatic, funny, occasionally over-the-top, sometimes sensationalistic. The stories on the show also happen to be true. Like the best reality tv, you couldn’t make this stuff up if you tried.
