Jun 20 2012

The Competitive Edge And The Importance of Setting Goals

If you don’t know where you’re going, how will you know if you get there?

by: Amy and Danielle

I have always been fascinated by competition. I especially love elite athletics. I love the Olympics! I’m astounded that some people choose to dedicate themselves to a pursuit and that among those people, some rise to the very top of their game. I’m amazed that some people have the drive to be the very best in the world at what they do.

May 14 2012

10 Ways to Grow Your Business for Less Than $100

by: Amy and Danielle

If you’ve ever heard us speak about small business or had a chance to read our book, Mom Inc., you’ll know one thing about us: We’re kind of cheap. We didn’t spend a lot of money to start our blanket company Admiral Road, and we’re still pretty frugal. When consulting to small business owners, we always offer this piece of advice: Don’t spend money in the early days unless it solves a problem or grows your business. 

Apr 27 2012

Think Carefully When Choosing A Business Name

Your Business Is Your Baby, after all!

by: Amy and Danielle

As owners of a personalized blanket company, we’ve seen just about everything where baby names are concerned, and there’s always a lot of talk about the latest and wildest celebrity baby names. Every prospective parent spends A LOT of time thinking about the perfect name for their impending bundle.

Apr 3 2012

Small Businesses We Love

The Motion Room

by: Amy and Danielle

Not too long ago, we took part in a YMC event at Toronto’s The Motion Room. While we love a good bar-room Tweet-Up, it was a great change of pace to get out for a night of fitness-focussed fun. What’s more, we had the chance to sample the goods of this unique gym.

Mar 29 2012

Social TV

Watch It And Tweet

by: Amy and Danielle

HD, PVRs and flat screens, oh my! The boob tube sure has changed since the days when I had to get off the couch and turn a dial in order to switch stations.  

Mar 27 2012

Can't We All Just Get Along?

How To Resolve Conflict With Colleagues

by: Amy and Danielle

The main reason I love Dragons’ Den is because Canadian entrepreneurs offer us tangible business lessons week after week. After each episode this season, I have written about a lesson learned–for better or for worse–from an entrepreneur who pitched the Dragons.

Jan 4 2012

5 Ways To Make More Money In Your Business

Start The New Year Off Right

by: Amy and Danielle

Ah, January. Maybe it’s the cold, the eggnog-induced five extra pounds or the impending credit card bill. Anyway you slice it, getting revved up for work in the new year isn’t easy. But here’s the good news: We’ve got five sure-fire ways to start making more money in your business right now. That should get your fire burning! 

Dec 11 2011

Dragons' Den Season 6, Episode 10 Recap

The Loss Leader

by: Amy and Danielle

Walking through Ikea today reminded of the Dragons’ Den. This week’s episode touched on the concept of the loss leader, a strategy Ikea executes to perfection.

Nov 14 2011

Kate the Great or Middleton the Mute?

What Are Kate's Thoughts and Opinions?

by: Amy and Danielle

I'm disturbed about something. I hadn't given it too much thought until the November issue of Chatelaine magazine landed on my doorstep.

Nov 9 2011

Dragons' Den Season 6, Episode 8 Recap

Knowing When To Change Course

by: Amy and Danielle

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The Face, The Voice, The Blog!

Amy Ballon and Danielle Botterell have been finishing each other’s sentences for more than 20 years now.  Over the last two decades they’ve been classmates, roommates, ‘best woman’ at each other’s weddings, and present for the births of each other’s children.  In between all of this, they’ve been business partners for a decade and recently became co-authors.

Amy and Danielle set up shop in their business, Admiral Road Designs in 2002, and have been shipping cozy personalized blankets to happy babies around the world ever since.  Along the way, they’ve discovered, if not mastered, the art of juggling – becoming mothers to five kids between them.  Learning to balance business and babies led them to spend a lot of time considering the complexities of life as moms and entrepreneurs.

Just to keep things interesting, Amy and Danielle decided to share a part of their ongoing conversation with a few more people.  Their book, Mom Inc. – How to Raise your Family and your Business without Losing your Mind or your Shirt, was published by HarperCollins in 2011.  Between teaching seminars, chatting with new business owners and writing on the subject, let’s just say Amy and Danielle have thought A LOT about the ins and outs of life as an entrepreneurial mother.  When they’re not working or mothering Amy and Danielle can be found working out, watching Dragon’s Den, or indulging in celebrity gossip rags – oh, and talking to each other.

In Mom Ink – Amy and Danielle will share insights, tips, advice, and the occasional straight-up confession about life as a mom and an entrepreneur.  Are you a Yummy Mummy with a business?  Or just thinking about it?   Welcome to Mom Ink – where we look at the good, the bad, and the sticky of life as mom entrepreneur.

Follow Amy and Danielle on Twitter: @mominc and @admiralroad

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