Sep
25
2012

Pulling Up

Whether The Weight Room Or The Board Room, Just Keep Showing Up

Pulling Up

When I’m not working or looking after my kids I can often be found in the weight room. Kind of crazy, I know, but I love to lift weights. It’s one of my most favourite ways to spend an hour. I picked up this passion a few years ago and I’m totally hooked. The difficulty is, unfortunately, that I don’t have a naturally athletic bone in my whole body. Any progress I’ve made in the weight room comes from just showing up repeatedly—nothing more. (This is not me being self-deprecating—it’s me being real.)

A while back I decided that it would be really cool to be able to do a pull-up. You know, when you grasp hold of a bar above your head and pull your body all the way up. It’s an exercise basically designed for men and 11-year-old gymnasts. It requires a lot of upper body strength and not a lot of extra weight to have to haul up. I haven’t exactly gotten there yet, and it’s not for lack of trying. Sometimes I get really angry about my inability to do a pull up and I feel competitive with other women at the gym who have accomplished this milestone. Mostly what I feel is determined to get there myself one day.
 
One day as I was struggling in the weight room and feeling jealous of the younger, fitter, stronger gals I realized that this struggle is not dissimilar to growing a company. Most of us don’t get it on the first try, or even the first few. Most of us just keep showing up day in and day out—growing a little at a time until we reach our goals. We all look at our peers and competitors and feel jealous of their accomplishments. We can get down on ourselves about all of the things we can’t do and wonder just what it is that the others have that we don’t.
 
If we step back we can usually see that while it may look like others are progressing in areas we aren’t, we’re all on our own paths and working at our own pace. There is no substitute for stepping up each day and for focusing on our own strengths, rather than thinking about what others are doing.
 
As for the pull ups? Sometimes I have to take a break from the trying. I spend some time strengthening other parts of me before I can come back for another try. Like growing a business, it’s not easy, but I know it’ll be worth it in the end.
Sep
13
2012

The Fine Line Between Multi-Tasking And ADD

Are you too a secret member of the multi-tasking club?

The Fine Line Between Multi-Tasking And ADD

I think I may have a problem.

I set out this afternoon to write a blog post. Not this one, a different one. Just a couple hundred words—no biggie, right? In the process I started a new blog post, called my mother-in-law, followed up on a wholesale lead with both a phone call and an e-mail, downloaded some of my CDs to iTunes, answered five e-mails, accepted a Facebook friend request, put some soup in the fridge and made a cup of tea. I should also mention that I have seven programs open on my desktop, included in which are four web sites and three Word programs.  

 
So here’s the question: Am I efficient or a mess? I’ve always worked like this—I find it easier to deal with whatever idea pops into my head at the moment rather than write it down and come back to it. Can I argue that spontaneity creates best results? Or am I just making excuses for a messy mind? On the one hand, I did get all of that done, and the blog post too—not to mention inspiration for this one. On the other hand, maybe I could have achieved three times as much in the same amount of time if I’d organized myself.
 
Am I alone in my multi-tasking madness? Or are you a secret member of the club? If you’re a strict one-task-at-a-time gal, tell me why I should do it your way—and tell me how!
Sep
10
2012

Nike: The Class Of The (Track And) Field

How To Use Ambush Marketing In Your Small Biz

Nike: The Class Of The (Track And) Field

I think I’ve still got a post-Olympics glow. After I gorged on the gymnastics competition I turned my attention to the track and field events. I got all goose bumpy just looking at the shots of the track and field stadium. Regularly filled to capacity at 80,000, it was an incredible sight. And I could watch those runners all day long. 

After the torch was extinguished and the athletes went home, there was one Olympic souvenir I still wanted. I’m talking about what was what was on the feet of so many runners. Those super-cool-light-as-a-feather neon green running shoes. Nearly ubiquitous on the athletes’ feet, they were hard to miss. 
 
I knew the runners were in Nike shoes. Actually, about 400 Olympians were in Nikes. But here’s the kicker: Nike was not an official sponsor of the Olympic Games—Adidas was! Despite this, Nike was ‘advertised’ all over the Games by being so noticeably on the feet of so many gold medal winners. This was the kind of exposure that money can’t buy.
 
Not only did Nike get tremendous air-time by outfitting the athletes, but they created desire—in people like me—to own those super cool shoes. As I watched those Olympians I wanted a pair of lime green Nikes too. I wanted them badly. I was a victim of “ambush marketing” by Nike.
 
As small business owners we will always be cash-strapped for marketing initiatives. But this is where we can take a page from Nike’s book. There are lots ways we can market our businesses without breaking the bank: We can partner with other companies; We can host giveaways to drive traffic to our sites; We can reward our loyal customers; We can get influential people talking about our products. We just have to get a little bit clever. 
 
For the record, I got my own Olympic-inspired Nikes soon after the Games ended. I was in the market for new shoes. (Nike cleverly made sure that every product seen at the Games was available for purchase in store.) And I’m not going to lie—I love ‘em. 
 
Now that I’ve acquired the shoes, what do you think I need to do to acquire the body of a heptathlete?