Do you have a fear of
networking? Turns out that lots of us do. Basically, unless you’re an extrovert, networking makes us sort of uncomfortable.
But if you’re self-employed, networking is an effective strategy to grow your business. And if you’re in biz for yourself, you always need to be selling. Not overtly, mind you. But you do need to be able to convey what you do in a succinct and effective way.
Last week I attended the
Women In Biz Network’s Summer Socializer at The Spoke Club. The theme of the night was networking, and, as per usual, Leigh Mitchell put on a top notch event. We had the opportunity to give our best elevator pitch to the women assembled. We then critiqued each other, and spent a lot of time talking about what makes a great elevator pitch. We also discussed what effective networking looks like, and what it doesn’t. (Tip: Don’t drink too much!)
Leigh shared some other great tips for pitching your products or services that we want to share with you:
Be yourself and believe in your business.
Identify what’s unique about your offering.
Identify your ideal clients.
State what you want to happen next and how you will follow up.
Your pitch should be no more than one minute long. Practice at home, in front of a friend, or in front of a camera. You know what they say: You only have one chance to make a first impression.
Interested in more of what WIBN has to offer? Check out the upcoming
Western Canada Conference October 6 and 7 at the beautiful Vancouver Fairmont Hotel. And if you want to get in touch with Leigh, you can find her
@leighmitchell.
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