In our coaching practice we work with all kinds of really amazing entrepreneurs with businesses of all shapes and sizes. Although we work through lots of different issues and concerns with our clients, one that comes up often is when clients are bothered that they are making money differently than they had expected.
In other words, a secondary product or service is bringing in the bucks rather than the main feature on offer.
What about the big idea that you thought would be The One? As much as you shouldn’t be wedded to it, you also don’t have to abandon it. Play with the formula. Adjust the offering, the price, and the marketing, and see what happens. At the same time, figure out how to sell more, lots more, of the thing that’s working.
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