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If you’ve ever heard us speak about small business or had a chance to read our book, Mom Inc., you’ll know one thing about us: We’re kind of cheap. We didn’t spend a lot of money to start our blanket company Admiral Road, and we’re still pretty frugal. When consulting to small business owners, we always offer this piece of advice: Don’t spend money in the early days unless it solves a problem or grows your business.
If you make the time for professional development we’re sure you’ll pick up at least one tip that changes the way you think about your business.
Waiting for an appointment? Sitting in the car waiting for children? Paul says, “These can be moments of brilliance. Think about tomorrow’s plan of attack; make phone calls. Learn to multi-task.”
Magazines and websites like YMC are often looking for content. By carving out space for yourself as an expert in your field you’ll position yourself the way you want to be seen by peers and customers. Besides, your next big client just may read your article or blog.
We know that our customers could spend their money anywhere. Why not make them feel special for shopping with you? Excellent customer service is one way you can distinguish yourself from the competition.
Newsletters are a great way to be in touch with your customers. Not only do they want to hear from you and what you’re up to, sometimes they need to be reminded about you. We’ll bet you see a spike in sales with every newsletter.
Find a complementary company with whom you can do a promotion. It’s a great way to reach new customers with similar interests.
Facebook, Twitter and LinkedIn are great (and free!) ways to get the word out about your business. Find the one that works best for you and focus your efforts there. We like Facebook advertising. Not only can you set your own monthly budget, but you can also target your demographic very specifically.
Make sure you’re keeping your web site content new and interesting. Add a blog, some powerful customer testimonials, or your Twitter feed. And of course, make sure your web site is rigged for Search Engine Optimization.
Check out our Mompreneurs: Making it Happen section full of tips, tricks and advice from experienced entrepreneurs to help you take your business to the next level. You can even sign up for a 20% discount on all UPS shipping services to help you grow your business.
And you won’t want to miss reading about our inspiring YMC UPS Mompreneurs Contest winners. They may even motivate you to start a business of your own!
This is proudly sponsored by our friends at UPS Canada.
www.ups.com/canada