Finally, there's an ad for AXE men's products that doesn't stink as much as the products themselves. Armed with a new ad agency, the line of products has come out with a brand new ad that shockingly isn't a horrible, sexist piece of junk. I never understood how they got away with their super sexist ads of the past - the idea was that men could spray the product on themselves and women would become brainless sex slaves for them. It would turn even the homeliest of men into irresistible hunks. Um, nope. No thanks. Not a message I want my son or daughter having, thankyouverymuch.
But this ad? It's. . . it's really good.
It's a celebration of a multitude of ways men can be masculine -- it's not the typical chiselled-abs-old-school-man approach to sexuality, that's for sure. And it's not a, "Hey, despite being ugly, you too can get laid" message either. It's a message that truly seems to embrace the beauty in difference. In this commercial we've got atypical cuteness, varying sexualities, alternative lifestyles and different abilities. I love it. It's a montage of how what makes you unique is what makes you attractive, and that's a message I think we can all get behind these days. It's not about the stereotypical nerds snagging hotties gig that AXE is so known for, it's about embracing yourself, being you, and letting your freak flag proudly fly. I love this line: "The most attractive man you can be is yourself. So find what makes you you. Then work on it."
There are beards! Cats! Dudes in heels! It's a big step forward and I mean, ok, the commercial isn't perfect (note that the guy with the big nose in the early scene still snags a very typically beautiful woman despite his lack of six-pack abs), but it's a good start, isn't it?
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