Sep
13
2012

Another Magazine Cover for TIME's Breastfeeding Mom

Fresh Perspective or PR Stunt?

Another Magazine Cover for TIME's Breastfeeding Mom

It's a TIME cover we won't forget in a hurry. And according to an article in Mommyish, the mom that made attachment parenting famous is back. This time in a very different pose on the cover of Pathways to Family Wellness magazine. On Pathways, the entire Grumet family cozies up for the camera while Jamie Lynne (discretely) nurses her grown son. It's as if she wants another crack at showing extended breastfeeding in a better light.

When Jamie Lynne “Are You Mom Enough?” Grumet graced the cover of TIME, even she had no idea the can of worms it would open. According to Mommyish, she has claimed since then that the infamous TIME cover was just one outtake of several shots taken by the magazine. Given the title, it's clear that TIME editors had an agenda that involved stirring up the ensuing media shitstorm. Then again, the then-unknown Californian mom complied:

“I have no problem being in a standing position, but the image they captured does not represent the vision and direction of the shoot (which was to convey confidence and contentment). A lot of people don’t realize that many photographs are taken while moving around between positions. The picture TIME chose for the cover was one of these outtakes.”

Does this new cover lend a fresh perspective to the extended breastfeeding/attachment parenting debate? Or is Grumet simply seeking further publicity?

Sep
13
2012

The Jessica Simpson Weight Watchers Commercial

I'm Just Jessica...

The Jessica Simpson Weight Watchers Commercial

It's finally here, the Jessica Simpson Weight Watchers (WW) commercial that prompted the whopping three- to four-million dollar contract we've heard so much about throughout her pregnancy. 

The 31-year-old singer and first-time mom to baby girl Maxwell Drew goes for the 'I'm just like you' tact to promote the weight loss goliath. But ironically the glossy ad, posted on the Huffington Post, fails to deliver the goods: Simps talks directly to you the viewer, with the camera never daring to pan below her neck to get a shot at the body behind the contract.

"I'm Jessica Simpson and yes, I'm doing Weight Watchers," she says in the commercial. "There is a lot of pressure to lose weight but I'm not a supermodel. I'm just Jessica trying to eat real food in the real world and I really just wanna be healthy for my daughter. So I knew Weight Watchers was the only way to go. It's working. I'm on my way and it feels amazing. Really I just wanna be a better version of myself."

Just Jessica... who just so happens to have a better incentive to shuck the post-baby pounds than the rest of us. Apparently Jessica Simps—who reportedly packed on 50-60 lbs during her pregnancy—has lost 40 lbs so far, not that you'll know that by the WW commercial. To get a clear picture of the effect a multi-million-dollar weight-loss deal has on mamavation, you would have needed to tune in to Katie Couric's new talk show "Katie" earlier this week.

Does the everyday woman schtick wash with you? Do you feel it's disingenuous or inspiring to have Simps as the face of the WW campaign instead of say, a 'real' woman?

 

Sep
12
2012

RECALL: Molly Moo Doll

Possible Choking Hazard

RECALL: Molly Moo Doll

According to Health Canada, Royal Speciality Sales has voluntarily recalled the Molly Moo Doll with model number P735800 and UPC number 0 00000 09050 6 as a precautionary measure after a report by the retailer, Cows, that the nose had detached from two dolls, causing a potential choking hazard to young children.

While neither Health Canada nor Royal Specialty Sales has received reports of incidents related to the use of these dolls, customers are advised to remove the dolls from children and contact Royal Specialty Sales Customer Service to obtain a full refund.

For further information, customers may contact Royal Specialty Sales Customer Service at 1-416-423-1133 extension 239 Monday to Friday between 8:30AM and 4:30PM ET or via email.

From June 2012 to August 2012, approximately 658 of the dolls were sold at Cows stores in Canada.